Assistant Director - Marketing & Communications (October 2022 - Present)
• Achieve record-breaking event attendance and engagement through comprehensive marketing strategies and social media management. • Develop design assets and oversee student design team to ensure Center has all necessary physical and digital design collateral. • Provide one-on-one social media marketing advice to founders, contributing to their growth and success. • Spearheading a brand and website refresh, aligning visual identity with the Center's mission and values while supporting large-scale events and building relationships across the NYU community.
Photography Examples:
Marketing and Communications Assistant (September 2021 - September 2022)
• Supported all company outreach efforts, both digital and physical. • Assisted in event execution, including developing promotional material and event programming. • Executed and developed content for emailing fundraising campaigns. • Managed social media presence. • Engaged in necessary administrative tasks for the Marketing and Communications Department. • Expanded role to include additional duties, including site photography and photo editing.
Photography Examples:
Campaign Strategist & Design Volunteer (January 2021 - June 2021)
• Create campaign visuals for social and some physical media.
• Assist in developing campaign strategies. • Develop copy for various campaign pieces.
• Collaborate on policy development.
Graphic Examples:
Department of Institutional Advancement: Communications Associate (June 2019 - September 2021)
• Manage UNE Alumni social media accounts, including curating and creating content.
• Support department and overall University events including promoting and photographing. • Oversee media events, including the University’s annual day of giving promotions and livestream. • Engage with alumni and students digitally and at events to develop institutional relationships.
• Monitor alumni and student activities to share achievements, recent work, and breaking stories.
• Track social media metrics to shape the team’s strategic plans for the digital landscape. • Conduct interviews of scholarship recipients and alumni to craft stories and articles to illustrate impact of giving. • Develop new types of content and events to market the school and foster increased engagement. • Support other teams in the department to help ensure overall departmental success.
Graphic Examples:
Report Example:
School of Journalism: Social Media Coordinator (November 2018 - May 2019)
• Manage social media accounts, including daily posts and direct user interaction. • Generate visuals, including photos and graphics, for social media accounts to ensure appearance is appealing and consistent.
• Create and curate content to share on each account to help market the school.
• Connect with alumni and students to ensure social media presence is reflective of student experiences.
• Monitor alumni and student activities to share achievements, recent work, and breaking stories. • Create advertisements for the school’s Masters programs to connect to target audience. • Coordinate with Journalism and College of Arts Media and Design officials to ensure consistent messaging across channels. • Assist in maintaining school website to help keep current and prospective students up to date. • Develop new types of content and events to market the school and foster increased engagement.
Graduate Program Promotions:
Studio Ambassador for Fox Searchlight (September 2018 - May 2019)
• Brainstormed events on and off campus to increase interest in Fox Searchlight releases.
• Invited college audiences to advance screenings via email, Facebook, and in person.
• Attended and manage pre-release screenings.
• Worked with campus media outlets to promote and publicize upcoming movies. • Assisted with other Fox affiliated releases, like BAD TIMES AT THE EL ROYALE (2018).
Worked on:
Marketing & PR Co-op (December 2017 - July 2018)
• Provided press with digital or physical film screeners for review or interview consideration.
• Formatted and distributed press breaks to filmmakers and IFC Films team members.
• Produced clips, stills, and press notes from upcoming releases for national and regional outlets.
• Maintained the IFC Films website, as well as press site, ensuring accuracy and usability.
• Researched newly acquired films to ensure the company has accurate information for film credits.
• Assisted the marketing team in preparing for press events, screenings, and film premiers.
• Collaborated across departments to brainstorm and execute campaigns and events. • Coordinated and managed campaigns with regional grassroots marketing agencies.
Worked on of over 25 films, including:
Product Development & Marketing Co-op (July 2016 - January 2017)
• Conceptualized app features to improve app functionality and streamline user experience.
• Conducted app field tests and analyzed app performance to ensure optimum functionality.
• Managed an international development team to ensure new features and fixes were properly integrated.
• Maintained an automated reporting system to ensure clients received all necessary data.
• Worked directly with clients to ensure all service needs were met.
• Trained and directed two Marketing and Product Development interns.